Why have a Black Friday when all we want are white winters?
On this black day, the retail industry is doing all it can to encourage impulsive shopping that in the long run leads to mass production and waste, instead of focusing on quality and sustainability. That’s why we will call this day White Friday instead.
During the day we will donate 20% of all sales to the organisation 1% For The Planet and 1€ to Protect Our Winters for every new follower we get on Instagram. Because we live and love winters, we want to do all we can to help the future to be as white and bright as possible.
Valid November 23 2018, 00:01-23:59 (CET).