“One can never be bored by powder skiing because it is a special gift of the relationship between earth and sky. It only comes in sufficient amounts in particular places, at certain times on this earth; it lasts only a limited amount of time before sun or wind changes it. People devote their lives to it for the pleasure of being so purely played by gravity and snow.”
— Delores LaChapelle, Earth Wisdom, 1978
So enraptured are many of us with the feelings engendered by skiing powder, that we travel the world to chase them in as many different places as possible.
When you make such a pilgrimage to a new land and a new mountain range in search of snow, you’re really looking for more than just exotic sliding. What you truly wish for is to take the culture of the moment and the friends of the day, then mix them together. A new experiment in the laboratory of winter.
Whether Europe, Alaska, Canada, Scandinavia, New Zealand or Japan, basic ingredients are the same—rock, ice, peaks, slopes, snow. And yet all are also deliciously different—a new latitude, unique local light, strange forests, interesting snow formations.
Because tracking the soul of snow riding involves following its footprints through snowbelts that wrap around the globe, resorts have played to this theme for years in order to create an international destination market. Yet many of the truly top players in the deep-powder sweepstakes long kept themselves on the down-low—whispered about in lift lines, beta passed between bros. But as demand increased, this couldn’t last. As travel operators tap into a growing public appetite for unique destinations, wilderness, and untracked powder, traditionally sleepy corners of the world like northern Japan, Turkey, and Bulgaria host ever-increasing numbers of international powder-seekers. Many U.S. and European resorts that never imagined doing so have opened up special areas on or adjacent to their mountains to accommodate the influx of powder hounds demanding access to unmanaged terrain. And the explosion in backcountry operations like lodges, hut-to-hut systems, cat-skiing and heli-skiing is unparalleled. In British Columbia alone, the backcountry ski industry’s capacity has more than doubled over the past decade and demand still exceeds capacity.
Compare this to the current global glut of spas that can’t be filled by any means. I’m no salesman, but I’d say this is pretty good advertising: the restorative benefits of a slap in the face with cold snow might exceed those of aromatherapy and a line of hot rocks down your back.