On this black day, outdoor businesses all over the world are promoting impulsive shopping instead of long-term quality and sustainability.
Since 2017, we have called it White Friday — the day when we dream about future white winters.
We never do online sales, but as an alternative to this dark madness, today we donate 20% of our revenue to the environment.
It doesn’t matter if you buy a belt, a beanie or an expedition down parka, the better part of our margin will go uncut to a better cause.
See this as an opportunity to invest in the technical equipment you need while making a slight difference.
We live and love winters, and we plan to continue doing that.